The Mercer Geelong
Sector
Residential
Dates
Client
BCC Group
Location
53 Mercer Street, Geelong VIC 3220
Background
Challenges
One of the first major high density residential projects for Geelong, this project requires strong Development Management leadership to ensure the marketing and design aspects are suited to the target market. Specifically, efficiency of layout and floorplate configuration was of prime importance to ensure this met the market.
Solutions
PPMGA spent an extensive amount of time working with the client and project team to ensure the ideal product was designed and delivered. PPMGA also ensured repetition in design and layout was maximised to create greater efficiencies and cost savings to the client.
Results
The project was launched to a strong market response and progress was on target to assist with meeting presales goals.
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